How many times have you heard that you must develop strong relationships to succeed in business?
This was true in the past, but I don't think it is true today.
The reason for that is that people don't have time, money, or energy to develop business relationships.
Like Maverick in the movie "Top Gun," people have need for speed. People want things done that is fast, affordable, and well. Unfortunately, that is not likely to happen when people are involved. People slow things down that is if they don't screw up.
How long have you had to wait when you last visited a doctor?
I recently had to get cataract surgery for my eyes, so I had to visit Ophthalmologist's office several times. The average wait time after I arrived at his office was close to one hour. Since it took me one hour to get to his office, I left my house 15 minutes before the appointment and called from my car five minutes before my appointment. I reduced my wait time to just 10 minutes. This is what you have to do when you are dealing with people.
I am currently working with a highly recommended contractor to get work done at my mother's house. I thought I developed a good relationship with him. I was wrong. It was a real pain to get the roofing work done. Then It took me a month after the roofing work was completed to get the attic fan to work. More work is still to be done, and he has gone quiet again. I can get his attention if I go on Google and give him a one-star review. This is what you have to do when you are dealing with people.
More I work with people, more I want to do business with Amazon. They never fail to provide excellent customer experience.
Amazon does three things well: responsiveness, relationship, and reliability. I trust Amazon so much that I prefer paying more when I can get items cheaper elsewhere. Amazon provides excellent customer experience every time.
I can't remember the last time I spoke to anyone from Amazon. They go out of their way to avoid my talking to anyone. I am not looking for relationship with anyone from Amazon; I am looking for just excellent customer experience.
So are relationships with people important today?
You should look for a relationship built on experience not relationship with people. Companies like Amazon can scale their relationships very fast and it's long lasting. Building relationship with people is time-consuming, unpredictable, and frustrating.
That's why it is very hard for a sales person to be better than Amazon sales. And they do it without salespeople.
So do you really need to spend time building relationships with people to do business?
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Remember, Time is Money but Communication is Wealth