What
People’s attention span is getting shorter and you often have one shot and very little time to make a good to great first impression. You have the power to capitalize any high-stakes, high-opportunity or high-risk situation you face. If you don’t then you will have turned that moment into a high waste of time and won’t even know what you lost. The difference between success and failure often is only one thing: communication. Excellent communication skill has always been important, but today it is becoming a key differentiator in order to succeed and become wealthy.
Why
Welcome to the NFL!
It is extremely hard to make it in the National Football League in the United States (or elite soccer leagues in Europe). Well real life has become like that too. You have to be the best of the best today to get to the top and stay there.
It is extremely hard to make it in the National Football League in the United States (or elite soccer leagues in Europe). Well real life has become like that too. You have to be the best of the best today to get to the top and stay there.
How do you get to the top and stay there?
Today, you not only have to have excellent hard skills but also outstanding soft skills to compete with the global workforce that is getting smarter, faster, cheaper, and better.
But even if you can beat your fellow human beings, you still face even more formidable threat from machines that are also getting smarter, faster, cheaper and better than you.
But even if you can beat your fellow human beings, you still face even more formidable threat from machines that are also getting smarter, faster, cheaper and better than you.
How do you thrive in this brutal competitive environment that now also includes ChatGPT?
I believe you only have one key differentiator that makes you unique and extremely valuable; communication skill. Those who are successful in any field are masters at engaging, connecting, informing, influencing, persuading and winning.
Do you ever see them doing their job? Yes. Their real job is to spread the message and get people to take action. That’s how they become rich, famous and successful. They are everywhere both on media and social media. They do it easily since they have been working all their lives developing their communication skill. They have mastered three speaking elements that make them winners: content, message and performance.
Do you ever see them doing their job? Yes. Their real job is to spread the message and get people to take action. That’s how they become rich, famous and successful. They are everywhere both on media and social media. They do it easily since they have been working all their lives developing their communication skill. They have mastered three speaking elements that make them winners: content, message and performance.
HowHow do master communicators do it?
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Content
People who are at the top know their content cold.
You have to get good at gaining mastery of your content whatever it is.
The way to do this is using the content hack that I teach in my book.
If you are new, then practice crafting content for a three minute speech for thirty days.
The main idea here is that you will be speaking from a brief outline instead of a script.
After thirty days of practice, you will gain competency in crafting a three-minute speech quickly.
This is a MUST skill for success since you must have something to say that is relevant and impactful.
You have to get good at gaining mastery of your content whatever it is.
The way to do this is using the content hack that I teach in my book.
If you are new, then practice crafting content for a three minute speech for thirty days.
The main idea here is that you will be speaking from a brief outline instead of a script.
After thirty days of practice, you will gain competency in crafting a three-minute speech quickly.
This is a MUST skill for success since you must have something to say that is relevant and impactful.
Message
Content is needed but not sufficient. You need a message. Message is everything when you are speaking since that is what someone will remember. You are making your content make sense with a message.
Here is the five step process:
That’s it. If you can say anything in one sentence, thirty second pitch or at most a three minute speech, then more words you use, more people you will confuse.
Here is the five step process:
- Start with one word
- Come up with a tagline/slogan/soundbite
- Capture your idea in one sentence
- Thirty second pitch
- Three-minute speech
That’s it. If you can say anything in one sentence, thirty second pitch or at most a three minute speech, then more words you use, more people you will confuse.
Performance
So you have content and a compelling message. This gets you halfway to getting a property in someone’s expensive real estate, their short term memory.
You need to create moments that people will remember after you are done.
This means you have to practice creating performance moments. This is how you deliver your speech with words, voice and visual.
Next you have to create a memorable moment with an anecdote, a story or humor.
Lastly, you have to use a signature moment that defines your speech so that people will not only remember your speech, but spread the message and take action.
All this looks simple but it does take 90 days of deliberate practice to master it.
What would prevent you from succeeding?
You did not do this for 90 days. That is the only way you can fail.
If you do this for 90 days and don’t see any improvement, then contact me at [email protected] with subject “No improvement seen in 90 days” with explanation and a video of your three minute speech.
You need to create moments that people will remember after you are done.
This means you have to practice creating performance moments. This is how you deliver your speech with words, voice and visual.
Next you have to create a memorable moment with an anecdote, a story or humor.
Lastly, you have to use a signature moment that defines your speech so that people will not only remember your speech, but spread the message and take action.
All this looks simple but it does take 90 days of deliberate practice to master it.
What would prevent you from succeeding?
You did not do this for 90 days. That is the only way you can fail.
If you do this for 90 days and don’t see any improvement, then contact me at [email protected] with subject “No improvement seen in 90 days” with explanation and a video of your three minute speech.